is as meaningless as heart without soul, and every Orient Watch is the sum total of these moving parts. When you wear Orient, you wear a piece of Japan in all its neon-blazed glory, as well as its ancient, peaceful mindfulness. Japan is indeed a country of wild juxtaposition, of walking/dancing contradictions, a place where the past and the future collide in mysterious and exciting ways.

So – do we honor tradition, or value revolution?

We ask, “why not both?”